Nursing Home Communication

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Essentially what we do is we digitize and

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automate a lot of the antiquated processes. You know,

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think paper, admission agreements, printed welcome packet folders,

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safety notations, and then we seamlessly distribute that via text, email,

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or voicemail. We like to say we are the central place

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for seamless communication with residents, family, and staff.

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Welcome to the nursing home podcast. Your goto

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source for professional insights in the long term care industry.

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Hear from leaders and experts as they share current and practical

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insights to help make the most of your day. I'm the long term care

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financial specialist. What that means is I help people plan for the

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inevitable. Nobody wants to think about getting old, but it's possible

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that someday we might need a little bit of care. Here's your host. Nursing home

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Administrator Turnpodcaster Schmoel, Septimash.

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Welcome to another live recording

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of The Nursing Home Podcast, the only podcast

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that you need to know what's really going on in

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the nursing home industry. This is such a complex

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industry. This is an industry which is slaughtered and

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beaten and dragged through the mud in the media and coffee shops

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and everywhere in social media because of the misunderstanding

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of what's going on in the facilities. The goal of the

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show is to dispel the murkiness and the

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blurringess and to really help operators understand

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how to best manage their facilities while

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at the same time educating the bystanders.

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In today's episode of the Nursing Home Podcast,

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I'm really happy to introduce the CEO

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and founder of a very innovative company called Carefeed,

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which we will talk about a little bit later in the show today,

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Terry Wall. Terry. Welcome to the nursing home podcast. Thank you.

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Schmell. Terry Wall, founder of Care

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Feed. Really honored to be here. Thanks for having me. Congrats on

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the podcast too. It's great. Thank you so much. I appreciate that.

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I'm actually curious how you discovered the podcast. I know you guys reached out

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directly from it. I'm a big believer in

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being productive, so podcasts are a great way to learn

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whether you're commuting or running or whatever.

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So big believer in podcasts. I just love how you're straight to

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the point. It's cut through the murkiness like you mentioned and just tell it how

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it really is. And so it's great. So we've been a follower.

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Awesome. I appreciate your support. So our audience

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doesn't know who you are yet, and I'm getting to know who you are right

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now. If you don't mind sharing with us the brief professional

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background of what brought you from your career to what you're

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doing today. Yeah, perfect.

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My whole career has really been transforming print to digital.

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So last ten years, prior to Care Feed,

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I worked for the leading patient engagement

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kind of patient technology patient really provider facing

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technology. And so I just saw the cool

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products that the ambulatory space was getting, you know,

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physician offices, for example, instead of those like,

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anatomical posters, now they're iPads.

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3d Anatomicals versus the poster saw the

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cool products in the sub acute space hospitals but I felt like

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this care setting of all the care settings there

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were some antiquated processes and felt like we could help. Awesome.

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So first of all, I just want a little shout out to those who are

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watching us live on Facebook and those are watching us live on

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LinkedIn. I don't know why my son thinks it's LinkedIn and not LinkedIn,

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all that aside. So you're the guy who is innovating

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a very space that's not known to be so innovative.

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I know one of my earlier projects as administrative training was

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going to EHR to get electronic health records and the pushback

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is tremendous. And I don't know exactly why

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it is that people feel that we need to continue working with antiquated

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tools even though technology has exploded and continues to exploit every

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single day. But kudos to you that you're

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doing what you're doing in this industry and that is really amazing.

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So let's talk about the problem,

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the problem on a high level and I

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want to hear from you as well. But the overall problem that

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we're addressing today in this episode is communication.

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And we all know that communication is everything and

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many challenges in all areas professionally,

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personally, we can trace to a breakdown

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in communication. And if I knew what you knew when I

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needed to know it and you knew what I knew when you needed to know

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it, lots of times we could have avoided unpleasant situations

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and problems, challenges could be avoided,

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little soapbox. But now, all that aside,

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within a nursing home there are so many different parties. So tell

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me how you've seen this problem,

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where you've seen the problem the most and what has been the impetus

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for you to get involved on this level?

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Well, I started carefully before COVID

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and I think that's what really exasperated the

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problem of communication was COVID.

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As you know, COVID adversely affected or disproportionately

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affected senior communities more than obviously

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they're the most vulnerable population, obviously.

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So the spotlight and

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attention was all on the senior communities as staff

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had to navigate a barrage of ever changing,

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confusing, conflicting regulations,

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updates, guidelines from all these local,

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state, federal entities and communicating

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without every piece of the puzzle obviously difficult.

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So communicating with residents,

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communicating with families, communicating with staff, communicating with

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referral sources and that timely of information

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and being transparent when you don't have all the information. Not easy,

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not easy to do. And yeah, sure, all these senior communities had

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emergency action plans for whether it was like a

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disaster or something like that, but nobody was

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prepared for the scale and size and scope. I mean,

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we're approaching two years of this pandemic and it's

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not easy, the staff at these senior communities, it's not easy.

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I mean in fact, just recently, like within the last month, a CEO told

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me they looked at their phone bill and 2000

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of the 3000 calls were unanswered. You know,

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so I think it was really the COVID that when the families couldn't

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visit, that's when it was like, hey, we need communication. That's where

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the problem was really exasperated.

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Okay, so first of all, thanks for the very full and complete

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answer. And your point is so true.

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When we talk about disaster response,

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emergency response, anything that requires a

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timely response. Specifically. Obviously in nursing homes

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there's a binder, big Red binder and all the nurses station that says emergency

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preparedness. And you can flip to the fire page, you can

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flip to the active shooter page, you can flip to any other page.

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How practical is that in real time? It's a great tool

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for education if it's used. And some people do

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a great job at using them for education. I actually once did an

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active shooter training in the building where I was the administrator

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and our book said Code Black, I think, or something like that.

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And Code Black means guy with a gun in the building.

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So when the local police department was looking

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through it and they were actually in the building doing all sorts of simulations,

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they said, no, don't do that. He said, when there's a guy with a gun

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in the building, you just announced guy with a gun in the building,

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run. Do you think he said don't code Bobby.

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It's a secret from the guy. When Department of Public Health is in the

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building, you know, people have codes. You know,

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Dr, you know, Goldstein line one. And everybody knows DPH is

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here. That can work. But the guy would have gone to the building.

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He doesn't care if everybody knows. But the point is,

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lots of the tools and it's not specific

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to emergency preparedness but lots of the tools

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are done in a very antiquated way,

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which they were the best way that things could be done before

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technology has evolved to where it is today.

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And many times because it works, it ain't broke. And like you said,

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there's so many other pressing needs.

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So we kind of leave things the way that they are and

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don't innovate to the level that we

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should be innovating to make a great point.

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Because first off, how you communicate is amazing,

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trust me. Because we have almost a million messages that have been sent through Care

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feed. And I see some messages good, some messages like I don't

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know if I'd say it like that. So the way how you communicate it to

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that police officer's point is a good point. And then

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the other thing I would say is what also exasperated this is

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a lot of times they'd even have the contact information.

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I think that was really big during COVID They were like holy cow in the

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EMR or EHR we don't even have the families contact email

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or in staff. I mean, this is on the Go workforce.

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They're not sitting at laptops, so they don't have all have company emails like

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other industries. So having all the employees contact information,

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having all the POAs, those family members

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contacts, that was alarming.

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I think people realize, like, wow, we don't even have all these to

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even send them this. So we have a message. We don't even have that.

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So I think that was a big piece of it, too.

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Yeah, a couple of things come to mind, but one thing I just shared

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briefly, an incident which I witnessed actually firsthand of

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somebody who was coding, meaning they needed CPR,

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and it was a question of what their status was.

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Is there someone who wants that? Are they a DNR

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or not? Do not resuscitate. And when

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in doubt, they had to do what they had to do.

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But it was besides for the actual medical crisis,

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the additional crisis was, who is the healthcare proxy?

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How do we get through to that person? What is their phone number? Like this

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type of critical data, it wasn't just letting them know when the holiday

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party is going to be in this drop off, their gifts. This is literally life

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or death. And that

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can be a very serious issue. But just to drill down a

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little bit, there's really three types of communication that

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are happening within a nursing home you're welcome to this

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Week. I'm just thinking now, number one is this communication between the facility

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and the families, and letting the families know there's a changing condition.

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And usually if you're lucky, you have a unit secretary or a nurse if they

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remember the call, that itself is

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a big deal. A family member gets sent out to the hospital, and you don't

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let the person know who you were supposed to let know, or sometimes,

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even worse, you let the wrong person know they weren't supposed to know.

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That's the problem. There's also communication between the facility and

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the staff, which is usually that information. If it's done

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correctly, then HR person has that not just different types of communication, but also

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held and managed completely differently. And that's why it's very fragmented

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and segregated. So the HR person, the business office manager,

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who's there only typically during business hours, is the

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one who has all the employee information and relationships and phone

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numbers and knows that Jenna on Tuesdays,

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you call her at the other number and all those other things,

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if it's documented anywhere. But that's usually the person who would know

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in the basement or upstairs, on the third floor, in the back room, or wherever

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it is. Right. That's typically the information, the information about the

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residence. Yeah, a lot of it could be in public

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care or whatever HR you're using. Then there's also information,

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the family's information, I'm sorry, the external

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vendors that you're working with, whether it's the hospitals, whether it's other community

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resources, and those things also can be in either system.

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But many times they don't talk to each other. And I think that

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even with the tools that we do have, that's still something which can be a

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problem and add to that a crisis.

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I hate keeping using COVID.

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Let's talk about a fire in the building. And you have to let everybody know

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that they're okay, or unfortunately, to let them know that some people are not

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okay, or let them know that we evacuated the building. Or we had a more

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simple thing. We moved someone from one room to another room because of this

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reason. Simple things like that to be able to have that

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done in a better way.

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First of all, does that make sense to you? Are there other areas?

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Yeah, no, I think you're absolutely right. Family. We always say

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residents, family, staff, and referral sources. Those four,

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and I think you got it hitting on that.

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There residents, family, staff, and referral sources. Okay, so fine.

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That's pretty much the same thing. So now what are

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some tools or some systems that a

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nursing home can implement today which can help

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streamline some of this communication? I'm sure before you

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created your own solution, you did your market research or maybe you

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talk to clients. What are some things that someone can

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implement today? I want to come out of this podcast on my lunch break.

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Maybe still have that take care

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feed out of it. I'll tell you what I find is a

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lot of the communities are calling. They're just manual. Like,

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you call these ten, you call these ten. You call these ten. Or, hey,

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I'm calling, and they call the families. I've had

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communities that mail letters. They're mailing letters,

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weekly updates, or even certified mailers

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to make sure to ensure receipts that they received it.

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Certified mailer is the recipient has to sign it,

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and that's like $7. I'm like, oh, my gosh, you're doing certified

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mailings faxing. I mean, believe it or not, people are

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still faxing. I get that. Hey, can you fax that? To me? It's like,

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wow, what is the facts? Exactly?

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And then there's the school kids, the Robocallers,

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that people can implement that, because I don't think the need

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for mass communication was as big. So there's like, the Robocallers,

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there the updating your Facebook page, updating your website,

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just providing information to all the audiences that

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you mentioned there. Those are other things you can do. I mean, there's WhatsApp

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there are different things you can set up to communicate with

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employees and things like that. It's not easy because,

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as you mentioned, it's fragmented. Some employees are on the shift

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app, some employees aren't. Some audiences

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use this EHR, this hospital uses this communication

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platform. These referral sources are churches

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and home health companies and hospice companies. They do it

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differently than a discharge

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from a hospital and things like that.

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It's fragmented. It's not easy with everything else the staff has going on.

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As you know, the staffing is a real issue.

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So anything that's going to make their lives easier is like top priority

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because they do not have it easy right now. You mentioned that

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nursing communities are under a lot of scrutiny.

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I heard something recently that they said they're the most regulated.

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I think it's like nuclear power plants and then long

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term care kind of nursing. I didn't verify that, but this is what yes,

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that's what I heard. I don't know if that's verify that definitely feels that

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way.

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Just with the staff, everything they've been through.

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I mean, I was just in a community recently. We were based in Ohio

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and this was in northern Ohio. That the community. And like Cedar Point,

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everybody knows Cedar Point is like roller coasters and things like that. I mean,

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they're offering thousand dollars sign on bonuses, $20 an hour

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to clean rooms at Cedar Point. And this is what the staff is competing

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with at a senior community right down the street.

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The staff putting their literally lives at risk,

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right. Fear of the unknown with this invisible enemy that they're dealing

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with. There's a lot of people leaving.

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So any tools you can provide to make their lives easier I think is

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absolutely critical right now. Right. This is an obvious

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opportunity for a shameless plug for quality recruit, which I'm

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going to take the opportunity to do this, which is the recruiting company

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which I manage. What's the name of quality recruit?

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You got a quality recruit. But if people need help

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with this very problem, this is exactly what we do. Like I told everybody,

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we don't have the magic bullet to create people that don't exist,

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but we help and support the facilities recruitment efforts.

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They can be as successful as they can be moving

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right along. Yeah, so census is down, obviously.

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And so obviously expenses have to go down if the census

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is down and it puts them in a difficult

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predicament. So any tools that make it easier. But then I feel like at the

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same time you have these family expectations that

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have evolved and grown because of everything

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that's been going on. And even employee expectations

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are higher now, as you can

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see all over the media today. Right.

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So at the same time we have staffing

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shortages or that kind of workplace

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difficulty. You got to have like raising expectations to

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make it easier to communicate is just,

18:56.962 --> 19:00.442
it's crucial to the trust and that

19:00.490 --> 19:04.207
transparency and your brand to be able to

19:04.285 --> 19:07.627
be marketable and get the referrals and things like

19:07.645 --> 19:11.227
that. Really important. Amazing. This is

19:11.245 --> 19:14.997
definitely very true. And like I said, there certainly are many tools

19:15.042 --> 19:19.002
out there WhatsApp can be very helpful for internal communications

19:19.107 --> 19:22.342
and for those who are busy with that app. You probably have a million different

19:22.390 --> 19:25.852
groups already with different parts of your life. You have the

19:25.870 --> 19:29.832
option of separating business WhatsApp and personal WhatsApp with two different apps,

19:29.922 --> 19:33.547
not just different groups. So that can help a little bit. That's also good for

19:33.580 --> 19:36.747
timely communication, even simple texting groups.

19:36.792 --> 19:40.537
And even if your old fashioned email groups are all effective ways

19:40.600 --> 19:44.197
of communicating and separately, they can each help

19:44.230 --> 19:47.525
resolve the issue, meaning that they can help.

19:48.037 --> 19:51.112
You can have an email group to the families, you can have a Facebook group.

19:51.175 --> 19:54.877
The main thing is not the tool, I'll talk about

19:54.895 --> 19:58.257
a different tool in a minute, but the truth is actually it applies

19:58.272 --> 20:03.952
to everything and any tool that you use. And if

20:03.970 --> 20:07.602
you've had the opportunity to implement tools in your business, you'll know that it's

20:07.632 --> 20:10.957
true. It's true that there are differences in

20:10.960 --> 20:13.882
the tools that you use and we'll get to that in a minute. But at

20:13.885 --> 20:17.317
the end of the day, whatever tool you choose you've got

20:17.515 --> 20:21.862
with that tool, use it the way it was designed to be used and

20:21.925 --> 20:25.372
let everybody know that this is the tool. Like for example, when we were going

20:25.405 --> 20:28.912
to electronic health records, even not even before that.

20:28.975 --> 20:31.902
It's just harder to cheat these days. If it's not documented,

20:31.932 --> 20:35.292
it didn't happen, right? And if it's not documented

20:35.352 --> 20:39.267
here in this way in a very precise

20:39.402 --> 20:43.482
system, so it didn't happen. So the same thing if our communication

20:43.647 --> 20:47.352
internally is through WhatsApp? So if you didn't put it there, then it didn't

20:47.382 --> 20:50.407
happen. If you did put it there, then there's a responsibility for whoever needs to

20:50.410 --> 20:53.872
know about it, you know that this is what happened. And with these

20:53.905 --> 20:57.277
changing, ever changing regulations, that's what makes it

20:57.295 --> 21:01.467
cumbersome to the staff when they have to duplicate processes

21:01.527 --> 21:05.277
like, okay, so we called everybody, now we have to chart

21:05.307 --> 21:08.812
it in the EHR. So it's like duplicative and

21:08.875 --> 21:12.672
you know, cumbersome and back to just need to make the staff slide

21:12.717 --> 21:16.342
easier. That is the most important

21:16.390 --> 21:19.567
thing right now. So let's talk about Care

21:19.615 --> 21:22.972
feed. So you created Care feed. Tell us a little bit of what it

21:23.005 --> 21:26.017
does and how it further helps solve this problem.

21:26.215 --> 21:29.562
Yeah, so we have four core solutions. Communication,

21:29.712 --> 21:33.432
obviously, so we have templates for clinical

21:33.522 --> 21:36.772
and non clinicals communications. So we can

21:36.805 --> 21:40.672
seamlessly send, broadcast or secure one on one

21:40.705 --> 21:44.012
messages. We can do text, email, voicemail,

21:44.512 --> 21:48.442
we can automate communications. So based on

21:48.490 --> 21:52.057
ADT triggers and in your EHR, all our communications can

21:52.060 --> 21:55.897
be automatically translated, by the way, in like 109 languages and

21:55.930 --> 21:59.512
they're automatically charted. So if you do send that message to

21:59.575 --> 22:03.147
families, it automatically will chart and PCC,

22:03.267 --> 22:06.532
Matrix, Care, etc. Or but then you could automate some of

22:06.535 --> 22:10.197
these messages like, okay, someone's admitted here's the essential next steps,

22:10.242 --> 22:14.017
or here's the facts about your stay and what to bring and things

22:14.065 --> 22:17.377
like that. So automation and the

22:17.395 --> 22:20.667
kind of the communication we do calendar, so automating

22:20.727 --> 22:23.637
communication with care, conference scheduling,

22:23.787 --> 22:27.742
visitation, offsite, doctor's appointment, all different

22:27.790 --> 22:31.850
types of things like that. Communicating with staff. So of course,

22:32.212 --> 22:35.900
digitizing in service is big. Sending videos.

22:36.337 --> 22:40.252
These communities are bringing in employees on their off days

22:40.345 --> 22:43.597
to have minimum to watch a zoom, sign a piece of paper that

22:43.630 --> 22:47.527
they watched video, or some policy,

22:47.620 --> 22:50.542
updated policy. We could text that out,

22:50.665 --> 22:54.277
they sign and have a digital record of the

22:54.295 --> 22:58.387
consent and things like that. You know, resident admission agreement, hard to believe,

22:58.525 --> 23:01.522
but people are still doing paper admission agreements. I get it,

23:01.555 --> 23:04.387
it's kind of the process you're used to,

23:04.450 --> 23:07.702
but having to meet people outside because

23:07.720 --> 23:11.382
they can't come in, signing documents on the hood. But really it's

23:11.397 --> 23:14.762
about the data today. Well hey, what's my payer mix?

23:16.537 --> 23:20.067
How many people accepted arbitration or agree to arbitration,

23:20.127 --> 23:24.022
things like that. It's about the data really on those admissions. So all

23:24.055 --> 23:27.832
different types of solutions like that. We like to say we are the central place

23:27.910 --> 23:31.937
for seamless communication with residents, family and staff.

23:32.512 --> 23:35.782
It's kind of our tagline. Okay, that was my next question is, if you had

23:35.785 --> 23:39.237
to put it into one sentence, what is Care feed?

23:39.387 --> 23:42.927
So first of all, thanks for sponsoring today's podcast.

23:42.957 --> 23:46.327
We definitely appreciate sharing your knowledge and expertise with us

23:46.345 --> 23:49.722
today. But if you want to understand what it is, you said it's a seamless

23:49.767 --> 23:54.125
communication between, what is it? Resident, staff, your central place

23:54.487 --> 23:58.122
for seamless communication and engagement with residents,

23:58.167 --> 23:59.387
family and staff.

24:01.462 --> 24:04.597
So basically what it seems like to me is that you're looking through

24:04.630 --> 24:07.927
all the broken communication pieces that are part of

24:07.945 --> 24:12.142
the daily or whatever part of the operations of a nursing home

24:12.265 --> 24:15.897
and saying, where can we come in and fix this? And as opposed

24:15.942 --> 24:19.917
to being there are companies that just do one piece, they just do two pieces

24:20.052 --> 24:23.902
like, OK, let's get rid of paper. And my

24:23.920 --> 24:26.917
administrative is, I would tell people if you gave me a paper, it didn't happen.

24:26.965 --> 24:30.432
Because what would happen? I'm walking around the building, I'm in one unit, someone handed

24:30.447 --> 24:33.942
me something to sign and the next place somebody gives me an invoice.

24:34.002 --> 24:37.222
And by the time I get back to my office, the invoices and the other

24:37.255 --> 24:40.477
units and other things on the floor, whatever, and I

24:40.495 --> 24:43.447
have nothing. Like everything, if you wanted to go to me,

24:43.480 --> 24:47.317
has to be emailed to me. Otherwise I never got it because

24:47.515 --> 24:51.082
it's just for me personally that doesn't work. But basically it

24:51.085 --> 24:54.822
looks like what you're doing is you have this big machine, this digital

24:55.017 --> 24:58.552
machine that you're almost like a vacuum cleaner that's sucking up

24:58.570 --> 25:01.507
all the broken processes, the broken paper,

25:01.660 --> 25:05.422
fragmented processes within the nursing home and just like care feed. Put it in,

25:05.455 --> 25:09.342
put it in, put it in. And as you go into the vacuuming,

25:09.402 --> 25:12.892
that facility, every process has been worked out

25:12.940 --> 25:16.152
in a way that it's digital, it's clear, everybody knows

25:16.182 --> 25:18.997
where it is. The communication is seamless. Like you said,

25:19.180 --> 25:23.107
documentation is shared in the way that needs to be shared. And like I said,

25:23.260 --> 25:26.797
it's absurd that we make a CNA come in on their

25:26.830 --> 25:30.097
off day to an empty conference room to watch a video, to sign

25:30.130 --> 25:33.547
a paper that hopefully ends up in the right binder and that you could find

25:33.580 --> 25:36.607
it when DPH is in asking if they were ever in service.

25:36.685 --> 25:40.492
Hopefully you can find that piece of paper there. It makes good

25:40.615 --> 25:43.777
people good. And there's no more sticking in a paper when

25:43.795 --> 25:47.497
the BHS there either. This is why people are scared about electronic health

25:47.530 --> 25:50.752
records. It used to be that you can pull out a paper or stick in

25:50.770 --> 25:54.217
a paper or modify something. There's none of that, which is fine,

25:54.265 --> 25:57.742
which just means that people are not scared of the

25:57.940 --> 26:01.297
Department of Public Health Inspection when they know that they're doing the right thing every

26:01.330 --> 26:04.372
day, the thing that people say. But in some places you can just

26:04.405 --> 26:06.727
feel, yeah, all right, they're here, they're going to watch what we do. We know

26:06.745 --> 26:10.072
what we do. To your point is that we like to say the

26:10.105 --> 26:13.272
kind of like the whole central place for seamless

26:13.317 --> 26:16.567
communication engagement. Essentially what we do is we

26:16.615 --> 26:21.287
digitize and automate a lot of the antiquated processes,

26:22.087 --> 26:26.547
paper admission agreements, printed welcome packet folders, safety notifications,

26:26.592 --> 26:30.432
and then we seamlessly distribute that via text, email, or voicemail.

26:30.597 --> 26:33.942
So I know it sounds like a vacuum is because we're in a building downtown

26:34.002 --> 26:36.802
and the building next door is getting a new roof. So I don't know if

26:36.820 --> 26:40.775
it normally sound like a vacuum, but yeah, I want to be

26:41.212 --> 26:44.752
those operational efficiencies that we can create.

26:44.920 --> 26:48.397
It's a SaaS model. So it's a simple monthly fee, I mean,

26:48.505 --> 26:52.317
very inexpensive, and it just makes staff lives easier,

26:52.452 --> 26:55.902
decrease costs, and actually can help boost the census.

26:55.932 --> 26:58.775
We have some solutions that can even help boost the census as well.

26:59.812 --> 27:03.642
Let's talk about those. What do you have that specifically for census related?

27:03.777 --> 27:06.877
Then I want to talk about staffing related. Let's start with saying yeah, exactly.

27:06.970 --> 27:10.487
We don't do any staffing. Oh goodness. So we're a core queue

27:11.062 --> 27:14.622
vendor for surveys and questionnaires. So getting that resident

27:14.667 --> 27:18.807
we can automate the resident family satisfaction surveys

27:18.897 --> 27:22.407
so really be able to get real time feedback to influence

27:22.422 --> 27:26.517
the outcome. But then we can also do boost and steer positive

27:26.577 --> 27:29.952
reviews. So if someone's discharged, it could be automatically

27:29.982 --> 27:33.277
get a positive view. If they get one, two or three stars, feedback just goes

27:33.295 --> 27:36.322
to the community. But if they get four or five stars, we can take that

27:36.355 --> 27:40.162
to Yelp, we can take that to Facebook, etc. Or and Google.

27:40.225 --> 27:43.767
And so obviously the more recent positive reviews,

27:43.827 --> 27:46.175
really the ability to steer it.

27:47.362 --> 27:51.362
People are looking at that today. Do you do check in kiosks?

27:52.087 --> 27:55.712
We do not do check in kiosks. We do have a visitation.

27:56.062 --> 28:00.425
Visitation. So families can set

28:00.862 --> 28:04.222
their visit, they can be pre screened before they get there and things

28:04.255 --> 28:06.137
like that. But we don't do the hardware.

28:07.912 --> 28:11.407
So you're sticking to the SaaS model. Okay, very interesting.

28:11.485 --> 28:14.037
Now as far as staffing recruitment,

28:14.112 --> 28:17.167
retention, is there anything yet built into

28:17.215 --> 28:20.762
Care Feed that deals with that? If not, then we have to have a conversation.

28:21.187 --> 28:24.252
Yeah, just the really thing is digitizing

28:24.282 --> 28:27.997
the in service with the electronic consent and building that

28:28.030 --> 28:31.192
library to help. Outside of that, no,

28:31.240 --> 28:35.227
nothing for recruitment. Okay, so I don't even mean recruitment. I do

28:35.245 --> 28:39.512
recruitment, but there's also retention. For recruitment,

28:40.312 --> 28:43.587
here's some free feedback.

28:43.737 --> 28:48.062
It might be worth the price that you pay for it. But for recruitment,

28:48.862 --> 28:52.925
is there a way to automatically post things on social media through

28:53.437 --> 28:57.202
Care Feed? We're close. We're close on

28:57.220 --> 29:00.022
that, yes. So if they send a message out to the families, they can also

29:00.055 --> 29:03.547
simultaneously put on the Facebook page and things

29:03.580 --> 29:06.922
like that. Or if someone takes a picture on their phone, they can use Care

29:06.955 --> 29:09.522
Feed to push it out to all the social channels.

29:09.717 --> 29:12.937
Again, maybe you may want to have a built in approval process

29:13.000 --> 29:16.632
for that because there's liability involved here as well. So there's

29:16.647 --> 29:19.177
a lot of things that can be done with that too. And that could be

29:19.195 --> 29:23.127
for census development, and it could also be for recruitment, but specifically

29:23.157 --> 29:27.217
for attention, checking in with staff members, giving them

29:27.340 --> 29:31.242
an opportunity to have communication. We send the beginning, everything is communication

29:31.377 --> 29:34.972
many times. And we're basically using technology,

29:35.080 --> 29:39.142
not just the vacuum cleaner, like we said before, but also

29:39.340 --> 29:43.392
using it to replace some redundant

29:43.527 --> 29:47.247
human processes, especially in a nursing way. We don't

29:47.292 --> 29:51.217
have that luxury anymore because it was just working

29:51.265 --> 29:54.897
with such a tight staff. So, for example, it would be wonderful

29:54.942 --> 29:58.527
if HR could sit down with all the new staff

29:58.557 --> 30:02.017
members, with all the nurses, all the new CNAs for the first week

30:02.065 --> 30:05.347
and the second week, and maybe once a week for a month and then

30:05.455 --> 30:09.367
every month and then every quarter and to really get feedback and to share

30:09.415 --> 30:13.327
information and to give them resources and all that. What about automating some

30:13.345 --> 30:16.777
of that? You know what? You're dead on. We actually do that.

30:16.795 --> 30:20.450
We can do onboarding employees or signing the

30:21.412 --> 30:24.772
I 90, W, four S, all that. And then

30:24.880 --> 30:28.417
we could automate things like, okay, on the 90th

30:28.465 --> 30:32.377
day of their hire, let's send them this. It could be

30:32.395 --> 30:35.497
a survey, it could be a video to watch and things

30:35.530 --> 30:39.232
like that. So we have some of that. But I like kind

30:39.235 --> 30:42.652
of where you're going with that as well, though there's definitely some more we could

30:42.670 --> 30:45.575
do there. It's important.

30:46.312 --> 30:49.972
It's different from other companies. The one thing

30:50.005 --> 30:53.872
in common, they all have a phone and that's where we can send it right

30:54.055 --> 30:57.712
to the mobile phone. Right. I'll just tell you, just from our experience

30:57.850 --> 31:01.477
as a recruitment company, sometimes the recruitment problem could

31:01.495 --> 31:05.397
be solved and then the retention problem exacerbates

31:05.442 --> 31:08.842
the recruitment problem. So they come, but they're leaving after two weeks.

31:08.890 --> 31:11.902
The reason why I'm leaving after two weeks is because. They still don't have a

31:11.920 --> 31:16.072
parking spot and they still don't know where to keep their bag. And the

31:16.105 --> 31:19.582
paycheck was late because information was never gone to the right person.

31:19.660 --> 31:22.787
And stupid things that technology could have solved,

31:23.362 --> 31:26.982
boiling down to communication. I don't know if this is the right form. I'll throw

31:26.997 --> 31:30.112
it out there and you'll tell me if you're comfortable talking about it.

31:30.175 --> 31:33.817
Is there a standard monthly package that you can talk about or is this

31:33.865 --> 31:37.252
a conversation? Check out the website and we'll talk to you. Yeah, check out the

31:37.270 --> 31:39.650
website, but it's based on the size of the community.

31:41.587 --> 31:45.362
It's a per bed, per month kind of format.

31:45.862 --> 31:49.537
Go to carefeed.com. There's a scheduled demo up on the right hand side

31:49.600 --> 31:52.342
and we work with communities across the country,

31:52.465 --> 31:56.032
so we're in a full sprint. Like I said, this started

31:56.110 --> 31:59.967
before COVID right at the beginning of COVID I think it was January

32:00.027 --> 32:03.697
1. Gosh, that's been a full sprint. And we really

32:03.730 --> 32:07.317
just want to make staff, administrators and their staff's lives easier.

32:07.377 --> 32:11.047
I mean, that really is our goal is to kind of

32:11.080 --> 32:14.862
digitize those antiquated processes, automate some of the redundancies

32:14.937 --> 32:19.102
and duplicative work. And just from

32:19.120 --> 32:22.102
what we have found, we decreased costs in a lot of cases, so people end

32:22.120 --> 32:26.000
up spending less. So really appreciate the opportunity

32:26.437 --> 32:30.352
to be on the show. And anything else for me? Yeah, I'm not

32:30.370 --> 32:34.207
throwing you off yet, but very soon. The one last point I've been talking about,

32:34.360 --> 32:38.032
cost savings. I'm sure you

32:38.035 --> 32:41.392
run into this, but a lot of operators probably have maybe three or four different

32:41.440 --> 32:44.692
systems that are each doing a piece of what you're doing,

32:44.815 --> 32:48.127
but you're being like the one system. I know there are systems for

32:48.145 --> 32:52.250
automated phone and email and texting messaging to go out.

32:52.762 --> 32:56.077
I'm thinking of specific systems and they're all great at what they do.

32:56.095 --> 32:59.977
There's another system that all they do is the admission paperwork, another one

32:59.995 --> 33:03.962
just for onboarding, another one just for family communication. I think literally

33:05.887 --> 33:09.177
sometimes you may have multiple systems

33:09.207 --> 33:12.597
raised. If this is one system that is kind of the endall

33:12.642 --> 33:16.372
beal and it does everything that you're saying, it really sounds like

33:16.480 --> 33:20.272
very interesting opportunity and I would definitely encourage operators to go check out

33:20.380 --> 33:23.602
Carefree.com and schedule a demo with

33:23.620 --> 33:26.032
your team. Terry, before we let you go, first of all, thank you for being

33:26.035 --> 33:30.202
an excellent guest. Thank you for sharing everything that

33:30.370 --> 33:33.125
you've shared. Yes,

33:33.637 --> 33:37.057
I'm going to share one comment over here from Schmull. Krisher, first of

33:37.060 --> 33:40.475
all, great name and it definitely is huge.

33:40.837 --> 33:43.962
This is definitely can be a game changer.

33:44.037 --> 33:47.632
But moving right along, any final words you want to leave

33:47.785 --> 33:51.652
with our listeners before we let you go? We have had a

33:51.670 --> 33:54.877
lot of big healthcare organizations, 50,

33:54.970 --> 33:58.237
60 communities, do exactly what you just mentioned,

33:58.375 --> 34:01.902
consolidate employees, have all these different usernames

34:01.932 --> 34:06.575
and passwords to get in all these different places. And you can consolidate and

34:07.687 --> 34:11.277
just make it easier for the staff from training and onboarding.

34:11.382 --> 34:15.217
We have a client success team that does all the training, so just

34:15.340 --> 34:18.772
helping from that regard. But no, we'd be honored to assist with

34:18.805 --> 34:22.192
anyone. We feel like we have a lot of raving fans out there where

34:22.240 --> 34:25.897
we are integrated with a lot of EHRs. So point click

34:25.930 --> 34:29.617
care, matrix care epic, et cetera. And yeah,

34:29.665 --> 34:33.097
it's like, save your team time. I feel like his owner, operators and

34:33.130 --> 34:36.577
management groups doing that is really important right now.

34:36.595 --> 34:39.442
And that's what we're trying to do is just make administrators and their staff's lives

34:39.490 --> 34:43.282
easier. Awesome. Checking out the website

34:43.360 --> 34:47.527
right now. It definitely looks beautiful. Thank you so much for coming

34:47.695 --> 34:50.652
on the show, Terry. We really appreciate you sharing up your knowledge.

34:50.757 --> 34:54.172
And again, if anyone's interested in this, you go to Carefew.com. And like we said

34:54.205 --> 34:57.350
earlier, even before you're ready to make that step,

34:58.312 --> 35:02.497
some people may not be a good prospect yet. These are people,

35:02.605 --> 35:06.007
there's still the paper people, and you would start

35:06.085 --> 35:09.972
implementing I think this is the takeaway, start implementing processes

35:10.092 --> 35:13.627
to streamline the way that you're doing all the

35:13.645 --> 35:16.732
different systems within the nursing home facility and the way

35:16.735 --> 35:19.227
that makes sense for you. So thank you so much for coming on the nursing

35:19.257 --> 35:22.702
home podcast and we look forward to staying in touch. I really think

35:22.720 --> 35:26.287
that you guys are doing some amazing stuff. Thank you. Right back at you.

35:26.425 --> 35:27.425
Thanks so much.

35:38.137 --> 35:42.657
Now that you've enjoyed this episode of the nursing home podcast,

35:42.822 --> 35:46.192
I'd really appreciate if you'd rate this podcast and

35:46.240 --> 35:49.392
let everyone else know what an amazing resource

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35:54.027 --> 35:57.952
So head on over to ratethispodcast.com

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nursinghome. Again,

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Ratethispodcast.com Nursinghome,

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36:32.710 --> 36:32.775
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